Sell More With DankBros — Supply via API, We Sell for a %

The Opportunity

Most cannabis suppliers are good at product and fulfilment but under-served on demand. Building a storefront, ranking it in search, appearing in AI answers, and running marketing is a discipline of its own — and it is exactly what DankBros does. This partnership pairs your inventory with our audience: you keep doing what you do well, and we turn attention into orders for your products.

The model is deliberately low-friction. There is no upfront fee to list; we only earn when we sell. You retain control of your stock, pricing and fulfilment, and you keep the majority of every sale. We are incentivised to sell as much of your catalogue as possible, because our share grows only when your volume does. It is a genuine alignment of interests rather than a flat directory listing.

Consider the position most suppliers are in. Manufacturing capacity, licensing and product quality are often strong; what is missing is a dependable stream of end customers. Hiring a marketing team, mastering restricted-category advertising, and earning organic search visibility are each a multi-month investment with no guaranteed payoff — and all three are needed at once to move meaningful volume online. This partnership lets you skip that build-out entirely. You attach your catalogue to a channel that has already done the hard work of ranking and converting, and you start seeing orders without carrying the fixed cost or the execution risk of building demand yourself. For a supplier focused on production and fulfilment, that is often the fastest, lowest-risk route to more sales.

How the Partnership Works

The mechanics are straightforward. Your catalogue connects to our storefront through an API or a structured feed. We import your products, keep stock and pricing in sync automatically, and present them within our SEO-optimised store. When a customer buys, the order — already paid and verified — is passed to you to fulfil and ship. On an agreed schedule, we settle your share of the revenue and keep our percentage for generating and servicing the sale.

• Connect: we integrate your API or feed and map your product data to our catalogue.
• List & market: your products appear in our store and in the content and campaigns that drive traffic.
• Sell: customers order and pay through our checkout.
• Fulfil: the paid order is routed to you; you ship it compliantly to the customer.
• Settle: we pay your share on schedule, with transparent per-order reporting.

Who We Are Looking For

We want reliable, licensed suppliers who can support real order volume. That means quality products, dependable stock levels, honest pricing, and the ability to fulfil quickly and compliantly. If you already sell online and can expose your catalogue programmatically, you are exactly the kind of partner we can scale with.

Ideal partners

• Licensed cannabis producers, wholesalers and distributors.
• Suppliers with a broad or distinctive catalogue (flower, edibles, concentrates, vapes, pre-rolls, CBD, accessories).
• Businesses that can provide an API or structured product feed.
• Operators who can fulfil and ship reliably and within regulations.

You must hold the licences required to supply cannabis in your jurisdiction. We verify licensing and product quality during onboarding — this protects your brand and ours.

What DankBros Brings

Our contribution is demand and infrastructure. We operate a storefront engineered for discovery: search-optimised landing pages, geographically targeted city content, topical hubs, and a structured-data layer that helps our pages rank in Google and appear in AI answer engines. On top of that sits checkout, marketing and customer support. In other words, everything between a shopper’s search and a completed order.

• Traffic & reach: SEO / AEO / GEO content and campaigns that bring qualified buyers.
• Storefront: a proven WooCommerce store with checkout and payment handling.
• Content engine: the ability to publish ranking pages for your categories and locations at scale.
• Customer support: first-line service so buyers have a smooth experience.
• Reporting: transparent, per-order data so you can reconcile every payout.

API & Integration Requirements

We are flexible about how we connect, as long as we can keep products, stock and pricing accurate and receive orders reliably. A REST API is ideal, but we can also work with GraphQL or a scheduled feed. During onboarding we agree the exact endpoints, field mapping and sync frequency.

What a good integration provides

• Catalogue: products with titles, descriptions, images, categories, variants and SKUs.
• Stock: live or frequently-updated inventory levels to prevent overselling.
• Pricing: current wholesale/partner pricing, with support for updates.
• Orders: a way to receive paid orders — an order webhook or endpoint we can push to, or a dashboard/export.
• Fulfilment status: ideally, a way to send tracking/fulfilment updates back for the customer.

No API yet? Tell us anyway. We can often start with a structured CSV/JSON feed and formalise the integration as volume grows.

Commercials — Revenue Share

The commercial model is simple: we retain an agreed percentage of the sales volume we generate, and you keep the rest. Because our earnings are tied to your sales, we are motivated to sell as much of your catalogue as we can. The exact percentage depends on product category, margin and volume, and is confirmed in a written agreement before we go live — no surprises.

Payouts are made on a regular, agreed schedule with transparent per-order reporting, so you can always reconcile what you are owed. As volume grows, terms can be reviewed together. There is no cost to list; we succeed only when you do.

Onboarding — From Application to Live

Getting started is a short, structured process. Most of the effort is on our side once we have your catalogue and API details.

Why a Revenue-Share Channel Beats Listing Alone

Plenty of suppliers try to build their own direct-to-consumer store, buy some ads, and wait. It rarely works the way they hope, because demand generation in cannabis is hard: advertising is restricted, organic ranking takes months of specialised content work, and marketplaces commoditise you against everyone else. A revenue-share channel solves the part suppliers struggle with most — getting in front of ready-to-buy customers — without asking you to become a marketing company.

The difference from a flat wholesale relationship is alignment. In pure wholesale, once product leaves your door the buyer’s sell-through is not your problem or your upside. In a revenue-share partnership, the channel only earns when your products actually sell, so every incentive points at moving more of your catalogue. We are, in effect, a performance-based sales and marketing arm: we invest our own effort in ranking, content and conversion because our return depends entirely on your volume. That is a fundamentally healthier relationship than paying for listings or impressions that may never convert.

It is also lower risk for you. There is no upfront listing fee and no long lock-in to justify. If the partnership performs, both sides grow it; if a category underperforms, we adjust together. You keep your inventory, your pricing control and the majority of every sale — you simply add a motivated sales channel on top of whatever you already do.

Compliance, Quality & Brand Protection

Cannabis is a regulated category, and a partnership only works if both sides take that seriously. We verify that every prospective partner holds the licences required to supply cannabis in their jurisdiction, and we review product quality before listing. This protects customers, protects your brand, and protects ours. Fulfilment and physical handling stay with you, the licensed supplier, which keeps regulated activity where it belongs.

On our side, we operate under the Cannabis Act (Canada, 2018) and applicable provincial rules, sell only to adults of legal age, and keep our content free of medical claims and other prohibited messaging. That discipline is part of why the site is trusted and why it ranks. When your products appear in our store, they sit inside a compliant, professionally-run environment — not a grey-market listing that could put your licence at risk. Brand safety is a feature of this partnership, not an afterthought.

How We Actually Market Your Products

Because advertising options are limited in this category, our growth comes from owned content and search rather than paid interruption. That is a durable advantage for partners: instead of renting attention, we build assets that keep attracting buyers over time. Your products benefit from the same machine that ranks the rest of the site.

• Search & answer engines: structured, question-led pages that rank in Google and are surfaced by AI answer systems.
• Location content: city and regional landing pages that capture geographically-specific demand across Canada.
• Topical hubs: timely, high-interest content that pulls in new audiences and links back to product categories.
• On-site merchandising: category pages, related-product placement and a checkout tuned for conversion.
• Retention: customer support and a smooth buying experience that turn first orders into repeat ones.

The net effect is that your catalogue is not just listed — it is actively promoted by content designed to be found. As we publish more pages around your categories, your products gain more entry points from search and AI, compounding over time.

Example Partner Scenarios

Partners come in different shapes. A few illustrative examples of who this works for:

The established wholesaler with an API. You already run a modern back-end with a REST API for products, stock and orders. Integration is quick: we sync your catalogue, list and market it, and route paid orders straight back to your system. You add a new, performance-based sales channel with almost no operational change.

The quality producer without a storefront. You make excellent product but have no real direct-to-consumer presence and no appetite to build one. We become your storefront and marketing engine; you focus on production and fulfilment. Even a simple structured feed is enough to get started while a fuller API is arranged.

The distributor testing a new region. You want to gauge demand for your catalogue in specific Canadian markets before committing. Our geographically-targeted content lets us push your products into particular cities and regions, giving you a low-risk read on demand with real orders rather than guesswork.

Reporting, Payouts & Transparency

A revenue-share partnership lives or dies on trust, and trust is built on clear numbers. Every order we generate for you is recorded with its value, your share and our percentage, so there is never any doubt about what you are owed. You are not asked to take our word for it — reconciliation is designed to be straightforward, order by order.

Payouts are made on a regular, agreed schedule. We settle your share of completed sales for the period, provide a breakdown you can match against your own fulfilment records, and keep only the percentage agreed in your contract. As the relationship matures and volume grows, we are happy to review terms together — strong partners should share in the upside they help create. Because there is no upfront fee and we earn only when we sell, our reporting is not a formality; it is the mechanism that keeps both sides confident enough to keep scaling.

If a discrepancy ever arises, we resolve it openly rather than defensively. The whole model only compounds if partners stay for the long term, and long-term partners stay when the numbers are transparent and the payouts are dependable. That is the standard we hold ourselves to, and it is written into the agreement rather than left to good intentions.

Apply to Become a Supply Partner

Tell us about your products and API using the form below, or email [email protected]. We review every application and reply with integration next steps and indicative terms. Your details are stored securely and never shared.